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Research papers

Estimation method for media audience duplication

This paper describes a method for evaluating multimedia campaigns which consolidates the frequency distributions from the individual schedules of different media into a single distribution.This model is based on the fact that in the short term,...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Elias Selman Carranza, Orlando Muñoz Balmaceda, Patricio Moyano Galdames
Company: IBOPE Inteligencia
June 22, 2005
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Citation

Carranza, Balmaceda and Galdames (2005a, June 22). Estimation method for media audience duplication. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/estimation-method-for-media-audience-duplication